In the past, we’ve talked about how in Guild Wars 2 we designed the game to avoid a common problem in many MMOs: grinding through chunks of boring, repetitive content to get to the occasional pockets of fun. With Guild Wars 2, we wanted the entire gameplay experience to be something that players enjoyed, regardless of how much time they could dedicate.

When we looked at the concept of “endgame” for Guild Wars 2, we designed it the same way. We didn’t want the endgame to be something you could only experience after a hundred hours of gameplay or after you reached some arbitrary number. We wanted it to be something that players got to experience every step along the way, spread out across the entire world of Tyria, so we’ve introduced game elements that you’d normally associate with “endgame” at every level and every possible opportunity.

Starting with each player’s first introductory adventure, we pit them against large-scale boss encounters—one for each race—just to whet their appetites and give them a taste of the boss battles to come. We wanted to show players that this really is just the beginning. We want the experiences that players will have while progressing through the game to be a journey that they take with their character, something that they will remember and cherish.