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No Guild Wars 2 at Gamescom

Comes as no huge surprise this with the launch looming but there will be no Guild Wars 2 at Gamescom next week in Germany. In an update regarding summer events ArenaNet commented:

Some of you have asked which trade shows ArenaNet will attend this summer, so let me give you an update.

Right now, the entire studio is focused on one thing: the launch of Guild Wars 2 on August 28. As a result, our tradeshow presence this year will be limited.

gamescom (Aug 15-19) – Members of the ArenaNet Community Team will be at gamescom this year, but unlike last year, we will not have a playable demo of Guild Wars 2. Our booth will be a chillout zone—the calm before the storm—so swing by, say hi, and get free drinks.

Gamestop Expo (Aug 29)- We will be at the Gamestop Expo at the Henry B. Gonzalez Convention Center in San Antonio, TX on August 29 from 11:00 – 16:00. We will have 16 Guild Wars 2 demo stations at the show, 8 of which will be on the Alienware Hummer.

PAX (Aug 31-Sep 2) Since PAX Prime takes place the week of launch, we will not be attending PAX this year. But if you are in the Seattle area, we will have a party on Saturday September 1 to celebrate our launch. We’ll have more information at a later date.


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  • This came at no surprise to me, as I have expected them to feature a booth at Gamescon weeks before. This year I would have had time to go – but I guess I will take extended naps to be fit & ready for the head start on the 25th.