Comes as no huge surprise this with the launch looming but there will be no Guild Wars 2 at Gamescom next week in Germany. In an update regarding summer events ArenaNet commented:
Right now, the entire studio is focused on one thing: the launch of Guild Wars 2 on August 28. As a result, our tradeshow presence this year will be limited.
gamescom (Aug 15-19) – Members of the ArenaNet Community Team will be at gamescom this year, but unlike last year, we will not have a playable demo of Guild Wars 2. Our booth will be a chillout zoneâ€”the calm before the stormâ€”so swing by, say hi, and get free drinks.
Gamestop Expo (Aug 29)- We will be at the Gamestop Expo at the Henry B. Gonzalez Convention Center in San Antonio, TX on August 29 from 11:00 â€“ 16:00. We will have 16 Guild Wars 2 demo stations at the show, 8 of which will be on the Alienware Hummer.
PAX (Aug 31-Sep 2) Since PAX Prime takes place the week of launch, we will not be attending PAX this year. But if you are in the Seattle area, we will have a party on Saturday September 1 to celebrate our launch. Weâ€™ll have more information at a later date.