They announced a change in the alpha forums that we are cleared to tell our guilds about, so i'll just post it in this forum.
Here is what Gaile said:
"We are going to be incorporating into the game the idea of Guild Alliances. You guys are going to have to test it for us, but here is the general layout. Each guild will be allowed an "alliance" with 2 other guilds. There will be an updated UI to include the list of allied guilds' rosters. This is the first step towards making fights like GvG on a much more massive scale. Once you pick 2 other guilds, the ring of you three will be able to conquer areas of the map (hence why so much of the map is blank, we will be opening it up to further exploration for this purpose). There will be a limited number of conquerable regions, but you will receive a town and castle when you conquer a region, and be able to upgrade for stronger defense. There will be challenges by other alliances to take over your town, but we feel that the PvP in this game would benefit from fighting on a much larger scale.
As always your comments and suggestions are appreciated
So yeah, seems pretty serious, and the feedback has been really positive. I wish you all could see this...