Disclaimer: I do not currently agree with or condone buying anything for GW with RL funds.
This is what happens when you advertise a game with little/no grind and no monthly fee. People get into the game and see that they're going to have to grind in order to be 'the best of the best', and that's not why they came in here. They didn't want a monthly fee, they didn't want to have to kill the same things over and over...
This isn't Anet's problem, it's the wonderfully f'd up community. The people that flocked to this game are here because it's easy and fun, not because they wanted to spend 3 hours in the underworld so that 5 ecto's could drop.