Hopefully GW2 will offer better tools for this.
Hell, being hacked actually gave me a reason to play, to rebuild my characters and gear them all up. Before that it was at the point where being in game was really just a chore, login, try to find new members, help people, log off. When there is nothing in game to motivate you, it's simply unpaid work.
You need to play while drunk as then it's always a challenge.
Veritas Invictus ~ The TRUE Guild
Play, but set yourself as offline and keep away from chat or the forums!!!*.
*Never done it myself, just passing along what I've heard